Wednesday, December 30, 2009

2009: The Year in Review...

Well, here we are at the end of 2009 and I suppose I was not the best at keeping you all updated here on the RocknSocks blog. However on the flip side it means that we were busy busy busy making sure that the world got RocknSocks on their feet. And overall I would have to say we have done a pretty good job. We more than doubled the amount of retail locations across North America. We are now in 23 states in the US and 2 provinces in Canada! (Of Course the goal for 2010 will be get into all 50 states! and I think we can do it!)

We travele
d up and down the west coast for retail events. We made it to four Green Festivals this year: Seattle, Denver, Washington DC and San Francisco and plan on continuing to attend in 2010. In fact our first major event of 2010 will be the first ever Spring Green Festival San Francisco, where we will be launching our new line of socks. Oh oh oh I am so excited to share these with you they are super cool. We've been developing some great patterns and new designs as well as cool new striped color combos. Also we will have more options for larger footed folks! Yes 2010 is the year that some over the knees and knee highs will be available in both size 9-11 and 10-13. That's SOCK size for those of you who still may be confused on sock vs shoe sizes. Just a reminder that a sock size 9-11 fits a women's shoe size 6 to about a 9 or 10, and a man's shoe size 9 and under. Sock size 10-13 is for those with a shoe size larger than a woman's 10 and a man's 9.

But enough about what's to come. The purpose of this post was to relive some of our favorite moments of 2009. I've included some great photos take from this year to share with you some of the highlights.

So here we are at the San Francisco Green Festival and yes that's Mayor Gavin Newsom and a brand new pair of RocknSocks in his hand! If you are in SF and have not made it to the Green Fest, you are missing out! In fact it was Green Fest 2003 that I decided that what ever kind of business I was going to get involved with it was going to have to "green." Conscious business is the only way to go. Our world is way to fragile to not th ink about the big picture even when you are focusing on the details... like keeping your feet fabulous!


Next up I want to mention Style Caravan.
At the beginning of 2010, a group of my friends and I started S
tyle Caravan, a traveling boutique. The intention of Style Caravan is to bring customers a cohesive group of designs that symbiotically layer to form a fresh look in fashion. Created to promote the individual talents and creativity of each designer, Style Caravan allowed us to maximize our resources and gain exposure as a community. Plus it gave us a chance to have a lot more fun working together at retail events. The photo on the left show is an example of how we put it all together. In November we donated this outfit to the Black Rock Arts Artumnal Gathering for their silent auction.


In September we were featured on the Cover of Aura Magazine. I was interviewed for an article in their monthly wholesale profile. You can read the interview on the archive pages at AuraMag.com.
Big thank you to Geneva Shanti for taking the photos and Amy Semler for letting us put her face on the cover.



Next up we have a series of cuties rockin' it in RocknSocks.





That's miss V-love is the wearing Venus Over the Knee at Earthdance.






Here's a photo of a girl from Union Street Fair who got a limited edition Slick Black and White. They matched her outfit so well, she couldn't wait to put them on.




And here's Special, showing off her brand new Ixchel Over the Knee Socks in the booth at Harmony Festival in June. Special shout out to Special who stepped it up this year and worked for us at various events! Thanks girl. YOU ROCK!




Sara loves her RocknSocks. She's a great model. I think she has one of each of the girls sizes we made. Unless we get a huge demand for the little girl sizes however we are retiring this line for now. We have a limited selection left in kid's sizes so email us directly if you are interested.




Some very happy feet on JamCruise. Deva Over the Knee and Aisha Over the Knee kickin' it on the upper deck.




So it's been quite a year and before it takes me until next year to finish posting some more fun photos. I am going to say good night and have a happy new year! We look forward to treating your feet in 2010. And thank you again for all the support you have shown us along the way.